Outdoor communications · Alps / Worldwide

Stories from
the terrain.

Strategic communications and field-ready content for the people, brands and races moving through the mountains. From the first idea to stories that reach the right audience.

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01 Approach

Not content placed around. Stories built from inside.

HR Outdoor Communications brings editorial thinking and field-ready production together. The result feels true to the people, places and projects behind each story, useful to partners and impossible to confuse with generic outdoor content.

AlpsBased
GlobalFieldwork
MultiLingual
02 Selected fieldwork

Built where the
story happens.

Mountain runners crossing a volcanic landscape01WMRA • Marco Gulberti

WMRA Mountain Running World Cup

Global series

Season-long storytelling shaped for the pace of international racing: editorial direction, athlete interviews, social publishing and fast-turnaround field production.

Runners approaching the Sierre-Zinal finish beneath the Val d’Anniviers mountains02WMRA • Marco Gulberti

Sierre-Zinal

Race week

Coverage that gives the terrain a voice—connecting the athletes, the Val d’Anniviers and the deep identity of one of mountain running’s defining races.

Snow-covered alpine peaks and glacier beneath a clear blue sky03

Winter Sports

Winter fieldwork

Photography, video and content production shaped for snow, altitude and the fast-changing conditions of winter in the mountains.

03 What I do

One eye on the mountain.
One on the message.

01

Communications strategy

Clear communications plans that define the message, the audience and how every channel works together—from the first idea through to delivery.

02

Editorial & PR

Press releases, editorial articles, interviews and product narratives that turn complex information into clear, credible stories for media, partners and outdoor audiences.300+ published articles · 5+ years of product-reviewing experience

03

Social media management

Channel planning, editorial calendars, copywriting, publishing and performance reporting, supported by field-ready photography and video created for the pace of outdoor sport.

04

Event communications

Pre-event narratives, live coverage, media coordination and fast-turnaround content connecting organisers, athletes, partners and audiences throughout the event.

04 Portfolio

Selected stories.
Coming into view.

A growing collection of photography, film and communications projects created in the field.

The Great Wall of China rising behind a traditional pagoda in the Silver Forest01

International race developmentStrategic consultancy

Great Wall & Pagoda Silver Forest

An eight-month collaboration with the WMRA Mountain Running World Cup Manager and Beijing Local TV helped bring a new World Cup event in China from idea to reality, with races at the Great Wall and the Silver Mountain Pagoda Forest. The work covered consultancy and coordination from the first planning stages through to race weekend, helping the event meet World Athletics standards for its debut in the WMRA Mountain Running World Cup.

Read the World Athletics preview
Héctor Rubio conducting an athlete interview with a microphone02

International interviewsMultilingual communication

Athlete stories across languages

Interviews with international athletes in German, English, Polish, Portuguese, French, Italian and Spanish—bringing World Championship and World Cup stories to audiences in their own language.

Explore the interviews
Mountain runner celebrating at the finish on the Great Wall of China0301 / 2WMRA • Héctor Rubio

International Editorial Communication

WORLD ATHLETICS EDITORIAL COVERAGE

International race reporting and editorial content produced for World Athletics across the WMRA Mountain Running World Cup—from the United States and China to Europe.

Explore the articles
Runner climbing a rocky mountain beneath sunlit clouds with a clean sport education message04WMRA • Marco Gulberti

Institutional Communication

WMRA and AIU strengthen clean sport education

Communication and educational content supporting the WMRA and Athletics Integrity Unit clean-sport programme, connecting athletes, coaches and event organisers through online and on-site education.

Read the article
05 Proven in the field

International experience.
Built on the ground.

Communications and field production shaped through major mountain and trail-running events across the world.

4Continents
5+World Championships
50+World Cup events
6Languages spoken fluently
Download my one-pager
Alpine valley, mountain lake and high rocky peaks
40°23′31″N3°39′32″W
06 About Hector

Mountains have been part of the story since the beginning.

Born in Madrid, Hector’s connection with the mountains began at seven, through three-week camps in the Pyrenees that became part of every summer.

After studying Tourism, Sport and Humanities, and completing a master’s degree in Communications, he built more than 15 years of international experience in the Marketing and Communications departments of a major automotive company.

Mountain and trail racing became his professional arena in 2019. Since 2023, he has worked for the WMRA across the World Cup and contributed to the organisation and communications of two of the three unified World Mountain and Trail Running Championships: Innsbruck, his WMTRC debut, and Canfranc in 2025.

International communication

Six languages spoken fluently · Two more at conversational level

07 Contact

Available for selected projects, race weeks and long-term partnerships.

Let’s take your story
outside.

Email me